When we won the Netflix Nordics account, our bet was to move beyond a curated brand feed and make the channels feel like part of the community. We positioned Netflix as a human, relatable friend, co-creating with fans, sparking conversations, and even turning comments into creative briefs. With a distinctly Nordic angle and platform-specific content, we built a brand that people engage with, relate to, and share. Since then, praise for the admin’s humor and relatability has flooded the comments.